Blister packaging and skin packaging are both popular among companies for a variety of reasons, which can make it difficult to choose between the two depending on the packaging requirements for certain products.
One of the key differences is the perceived value of the packaging in a retail environment. Blister packaging has the highest perceived value, with its protective and glossy PVC shell design, cleaner lines, and the potential to showcase high-quality graphics, while skin packaging is typically used for items of lower cost.
What to Consider When Deciding Between Skin Packaging and Blister Packaging
There are several aspects to keep in mind when selecting either blister packaging or skin packaging. These include:
- The cost of the product on the shelf – If the item sells at a low cost, skin packaging is likely the better option.
- The volume of your packaging production runs – If you have millions of units to sell, skin packaging is likely going to be more cost-effective in the long run. However, if you only have several thousand units, you may find both skin and blister packaging to be the same in cost.
- The items being packaged – Items such as accessories, metal components, or hardware that are small and light are best-suited for skin packaging.
- The number of items consumers will view – If you want to display several items within your packaging, skin packaging is the best option.
- Graphics displaying instructions for use and other information – Blister packaging is ideal if you plan on including high-quality graphics or text on the packaging to accompany your products.
Other Benefits of Using Either Packaging
Blister packaging comes with a variety of benefits, such as:
- Multiple design options including full face blister, trap blister, and mock clamshell
- Resistance to theft and tampering
- Ability to keep product stored on shelf standing up or hung on a peg, with either a stand-up or hang hole, respectively
- Usable in all retail outlets
- No need for die cutting
- Cost-effective printing options
- Protective PVC blister to keep your product visible
There are also several advantages that come with skin packaging, including:
- Lower expenses for high-volume orders
- Clear film on the front of the package gives consumers a clear view of the product
- Ability to display several components in a single package
- Glossy film that keeps the product consistently protected
- Hang hole for hanging on pegs in-store
Considering the variety of benefits that come with both of these packaging options, you’ll find a use for either when looking for a packaging solution that’s right for your retail products. There are many different options for each type of packaging, helping you customize packaging that serves as an effective means of supplementing your products. With skin or blister packaging, you can showcase your products while saving money and increasing your products’ perceived value.